See whether your repeat customers — not your ad spend — are carrying the P&L.
Beauty lives or dies on the second and third order. Sellrics shows real CAC after fees and returns, contribution margin on kits versus singles, and how much of your repeat revenue Amazon is quietly taking.
Gross Revenue
$1.3M
+10.6% vs prior
Prior: $1.18M
Net Revenue
$1.27M
+10.4% vs prior
Prior: $1.15M
Contribution Margin
$546K
+9.6% vs prior
Prior: $498K
Ad Spend
$118K
−5.2% vs prior
Prior: $125K
Gross Revenue Trend
Last 30 days · Current vs Prior Period
Current — solid · Prior — dashed
Channel Distribution
Current period
$850K
$418K
Illustrative example — beauty & skincare brand. Not live data.
The questions you ask every morning
If you run a beauty or skincare brand with a repeat-purchase motion, these are the daily questions:
What is my real CAC once I net out fees and returns — and does repeat revenue cover it?
Revenue P&L gives fee- and return-adjusted acquisition cost; the customer-mix view shows new versus returning revenue so you can see the payback.
Revenue P&L + Customer mixAre bundles and kits more profitable than singles after COGS?
Product margin compares contribution margin across every SKU including kits, so a discounted bundle that looks like a deal but earns more per order is visible.
Product marginWhich SKUs are subscription-sticky versus one-and-done?
Customer mix and product trends show which SKUs drive repeat orders and which get bought once and never again.
Customer mixIs Amazon cannibalizing my direct repeat orders?
The SKU-by-channel matrix and channel comparison show whether repeat demand is shifting to Amazon, where margin is thinner.
Channel comparisonWhich hero SKU is about to stock out at current velocity?
Inventory signals flag the fast movers heading for a stockout before a typical resupply window closes.
Inventory signalsA worked example
Illustrative example- Scenario
- A vitamin-C serum does $60k a month, 55% of it through Amazon.
- What Sellrics surfaces
- Amazon contribution margin is 14% after referral fees and a higher return and complaint rate; direct repeat customers run at a 38% repeat rate and materially better margin.
- The move
- Protect subscription and repeat retention on the direct channel before spending to scale Amazon volume — the direct repeat orders are what carry the P&L.
Returns by Reason
Illustrative108 returns · $4.3K refunded
Same line, by variant — after returns and marketplace fees
Margin vs Revenue
Sample · 10 SKUsBubble size = units. The dot below the zero line is a topline bestseller losing money on every order.
Where margin leaks in beauty & skincare
- Sampling and gift-with-purchase cost leaking out of margin
- Amazon referral fees and commingled-inventory returns on a growing marketplace channel
- Shade and variant stockouts on the hero SKU
- Influencer and launch discount codes stacking below breakeven
Best fit
Direct-to-consumer beauty and skincare brands with a repeat-purchase or subscription motion, a growing Amazon channel, and Meta or Google acquisition.