Sellrics

Channels

One P&L across Amazon and Shopify

Run Shopify alone, or Shopify plus Amazon — the same one number. When Amazon is connected, settlements, referral and FBA fees, FX, and buy-box are all handled natively.

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The problem

Amazon Seller Central and Shopify Analytics are two disconnected numbers in two different currencies with two different fee structures. Combining them by hand means reconciling settlement reports against payout dates every week.

How Sellrics does it

Sellrics ingests Amazon settlement data and Shopify order and payout data, attributes every fee to its order, converts to one currency, and presents both channels side by side (backend/api/channels.py, backend/api/revenue.py): sessions, conversion rate, AOV, revenue, buy-box share, and — in the Revenue P&L view — contribution margin per channel.

What the numbers mean

Conversion rate is orders ÷ sessions per channel. AOV is revenue ÷ orders. Buy-box percentage is the share of time your Amazon listing held the buy box. Revenue in the channel view is gross; fee-aware margin per channel lives in the P&L.

A worked example

Illustrative example
Scenario
Amazon shows $850k revenue, Shopify $418k, over the same month.
What Sellrics surfaces
Amazon has the volume (3,012 orders vs 1,509) but a lower AOV and a fee load that Shopify does not carry. Seen together, the channel with the bigger topline is not automatically the one funding the business.
The move
Compare contribution margin, session quality, and buy-box share per channel before shifting the next dollar of ad budget or inventory.

Channel Distribution

Sample · 30d
Amazon$850K67%
Shopify$418K33%

Bigger topline ≠ the channel funding the business — compare margin, not revenue.

Sample data — Amazon vs Shopify on your connected channels.

See it with sample data

Fictional sample data

A view from the Sellrics dashboard, on fictional sample data — no store connected, nothing stored.

Channel Comparison

Sample data · Last 30 days
Amazon67.0% share

Revenue

$850K

9.4% vs prior

Orders

3,012

7.2% vs prior

Units

5,967

AOV

$282.20

Shopify33.0% share

Revenue

$418K

12.6% vs prior

Orders

1,509

10.1% vs prior

Units

2,976

AOV

$276.96

Gross Revenue Trend

Sample data · Last 30 days · Current vs Prior Period

Hover for details · Sample data

Orders Trend

Sample data · Last 30 days · Current vs Prior

Hover for details · Sample data

Conversion Rate

Sample data · Last 30 days

Hover for details · Sample data

Related

Contribution margin →SKU profitability →Inventory planning →SKU × channel matrix →

Amazon + Shopify P&L — frequently asked

See it on your own numbers.

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