See contribution margin per bottle — after Amazon fees, COGS, and the subscription discount.
Supplement economics run on retention, not the first order. Sellrics shows real margin per SKU after Subscribe & Save, whether subscribers are growing faster than churn, and when each SKU stocks out.
Gross Revenue
$1.3M
+10.6% vs prior
Prior: $1.18M
Net Revenue
$1.27M
+10.4% vs prior
Prior: $1.15M
Contribution Margin
$546K
+9.6% vs prior
Prior: $498K
Ad Spend
$118K
−5.2% vs prior
Prior: $125K
Gross Revenue Trend
Last 30 days · Current vs Prior Period
Current — solid · Prior — dashed
Channel Distribution
Current period
$850K
$418K
Illustrative example — supplements & wellness brand. Not live data.
The questions you ask every morning
If you run a supplement or wellness brand with a subscription base, these are the questions:
What is contribution margin per bottle after Amazon fees, COGS, and the Subscribe & Save discount?
Product margin and Revenue P&L net every deduction — fees, COGS, recurring discount — into a per-SKU margin.
Product margin + Revenue P&LIs my subscriber base growing faster than it is churning?
The customer-mix view tracks new versus returning revenue and repeat rate over time.
Customer mixWhich SKU will stock out before the next production run lands?
Inventory signals and the at-risk list flag SKUs whose days of cover fall below your manufacturing lead time.
Inventory signalsAre my Meta and Google campaigns profitable after the higher supplement CAC?
Marketing ties spend to converting SKUs and reports CAC and MER so you can see payback against order value.
MarketingHow much margin does Subscribe & Save actually cost me versus the retention it buys?
The discounts view quantifies the recurring discount; customer mix shows the repeat rate it is buying.
Discount codes + Customer mixA worked example
Illustrative example- Scenario
- A greens powder does $90k a month, 60% of it on subscription.
- What Sellrics surfaces
- Subscribe & Save plus Amazon referral fees pull blended contribution margin to 11%, but the 90-day repeat rate is 47% and acquisition cost is recovered by the second order.
- The move
- Cap new-customer ad spend to the CAC-payback point and defend the subscription — the model works on retention, and first-order margin is not where the profit is.
Returns by Reason
Illustrative75 returns · $3.0K refunded
Same line, by variant — after returns and marketplace fees
Margin vs Revenue
Sample · 10 SKUsBubble size = units. The dot below the zero line is a topline bestseller losing money on every order.
Where margin leaks in supplements & wellness
- Subscription and Subscribe & Save discounts stacking on top of promo codes
- Ad-account restrictions forcing spend to shift channels mid-month
- Batch and expiry risk on inventory that sits too long
- COGS swings on raw-material and manufacturing cost between runs
Best fit
Supplement and wellness brands running a subscription motion across a direct store and Amazon.