Sellrics vs. Triple Whale
A fee-aware profit number, without the attribution pixel or the 2024 price hikes.
Fee-aware contribution margin (Shopify + Amazon)
Sellrics: Yes — fees, FX, and COGS normalized automatically
Triple Whale: Partial — MER/ROAS-focused, not fee-normalized contribution margin
Confirmed
Native Amazon settlement / fee / buy-box handling
Sellrics: Yes
Triple Whale: Not advertised
Confirmed
AI tool access
Sellrics: 17 MCP tools across 4 analytics tiers
Triple Whale: Official MCP server + "Moby" conversational AI agent
Data-completeness flags on every metric
Sellrics: Yes — every revenue/channel response ships a completeness flag
Triple Whale: Not advertised
Confirmed
Pricing history
Sellrics: N/A — new product
Triple Whale: 30–50% price increase in 2024 (Pro tier $300 → $379/mo)
Reported attribution accuracy
Sellrics: N/A — new product
Triple Whale: G2 reviews cite 15–25% attribution discrepancies vs. Shopify Analytics
Sources: Triple Whale pricing, SalesHive vendor review, G2 reviews — Triple Whale, Triple Whale pricing history — wetracked.io, Triple Whale MCP server — explainx.ai. Every Triple Whaleclaim above is sourced and dated; unverifiable claims are marked "Not advertised," not asserted as absent.