Find out which blends clear a real margin after shipping a perishable product.
Coffee and specialty food run on low AOV and high shipping cost, so a free-shipping threshold set slightly wrong erases the category. Sellrics shows margin per SKU, per basket size, and per fulfilment path.
Gross Revenue
$1.3M
+10.6% vs prior
Prior: $1.18M
Net Revenue
$1.27M
+10.4% vs prior
Prior: $1.15M
Contribution Margin
$546K
+9.6% vs prior
Prior: $498K
Ad Spend
$118K
−5.2% vs prior
Prior: $125K
Gross Revenue Trend
Last 30 days · Current vs Prior Period
Current — solid · Prior — dashed
Channel Distribution
Current period
$850K
$418K
Illustrative example — coffee & food brand. Not live data.
The questions you ask every morning
If you sell coffee, tea, or specialty food, shipping and basket size drive the questions:
Which blends and SKUs clear a real margin after shipping a perishable?
Product margin and the fee breakdown attribute shipping and fulfilment cost to each SKU’s contribution margin.
Product margin + Fee breakdownIs my free-shipping-threshold pricing actually profitable?
Revenue P&L and the discounts view show margin on orders below and above the threshold separately.
Revenue P&L + Discount codesHow fast is each roast moving — what do I roast or order next?
Inventory signals report sell-through velocity per SKU so production follows demand instead of guesswork.
Inventory signalsDirect, Amazon, or wholesale — where is the margin per bag?
The SKU-by-channel matrix and channel comparison show contribution margin per bag by channel.
SKU × channel matrixWhich subscription cadence keeps customers without crushing margin?
Customer mix shows retention by cadence; the discounts view shows what each recurring discount costs.
Customer mix + Discount codesA worked example
Illustrative example- Scenario
- A roaster does $50k a month with free shipping on orders over $35.
- What Sellrics surfaces
- Orders under $35 with paid shipping absorbed run at 4% contribution margin; the $35-plus tier runs 26%, and subscription bags run 22% after the recurring discount.
- The move
- Raise the free-shipping threshold or add a low-cost add-on prompt at checkout — the small single-bag baskets are the leak, not the product cost.
Returns by Reason
Illustrative84 returns · $2.7K refunded
Same line, by variant — after returns and marketplace fees
Margin vs Revenue
Sample · 10 SKUsBubble size = units. The dot below the zero line is a topline bestseller losing money on every order.
Where margin leaks in coffee & food
- Perishability and stale inventory on slow SKUs
- Shipping cost eating a low average order value
- Free-shipping thresholds set below the breakeven basket size
- Roast- or make-to-order capacity limits during demand spikes
Best fit
Coffee, tea, and specialty-food brands with low AOV, shipping-heavy fulfilment, and a subscription option.