.reveal,.sr-bar,.sr-slide,.sr-dot{opacity:1!important;transform:none!important;transition:none!important}[data-in-view] .sr-grow{transform:none!important;transition:none!important}.sr-draw{stroke-dashoffset:0!important;transition:none!important}.sr-arc{stroke-dashoffset:var(--sr-off,0)!important;transition:none!important}.sr-wipe{clip-path:none!important;transition:none!important}.sr-flow-seg{transform:scaleY(1)!important}.sr-flow-dot{border-color:var(--color-primary)!important;background:oklch(0.6 0.18 264 / 0.3)!important}

Sellrics, in the shape of your business

Pick your category to see the questions it answers and a worked margin example. Same dashboard underneath — the examples just make it concrete.

Choose your category

Apparel & fashion

Sized for returns, markdowns, and per-style margin.

Typical CM after returns9–31%

Beauty & skincare

Repeat-purchase economics, kit margins, and channel mix.

Typical CM after fees~34%

Home & kitchen

Heavy items, freight, and marketplace fee drag.

Typical CM after freight~12%

Supplements & wellness

Subscription margin, reorder timing, and ad-account drag.

Typical CM with subscriptions~40%

Coffee & food

Freshness windows, thin margins, and shipping-heavy fulfilment.

Typical CM after shipping~15%

Not listed? The dashboard works the same for any Shopify or Shopify-plus-Amazon brand — the examples just make it concrete. Margin bands are illustrative.

Start free — no credit card required