Revenue & profit
Fee-aware contribution margin for Shopify and Amazon
Gross revenue stepped down to the number that reconciles to your bank account — after platform fees, currency conversion, COGS, and ad spend. Shopify Analytics and Amazon Seller Central each show revenue; neither shows this.
The problem
Every platform reports a different revenue figure and none of them subtract the other side, the fees in full, or your advertising. Founders end up rebuilding a spreadsheet every month to answer "what did we actually make?"
How Sellrics does it
Sellrics reads orders, settlements, and ad spend from every platform you connect, normalizes each fee type (Shopify payment fees, Amazon referral and FBA fees) and converts everything to one reporting currency at daily FX (backend/api/revenue.py). The Revenue P&L view (and the revenue-bridge and fee-breakdown views) then show a single waterfall: gross → −fees → −FX → −COGS → −ad spend = contribution margin, with net profit below it and WoW / MoM growth beside it.
What the numbers mean
Contribution margin is revenue minus every variable cost tied to a sale, as a percentage of net revenue. Net profit subtracts the remaining fixed costs you have entered. A completeness flag marks the figure "estimated" if COGS is missing for a SKU or fees are not yet settled — Sellrics shows "incomplete" rather than a wrong number.
A worked example
Illustrative example- Scenario
- A brand does $1.30M gross in the month — $850k on Amazon, $418k on Shopify.
- What Sellrics surfaces
- After $208k in platform fees, $516k COGS, and promos, contribution margin lands at $546k — 43.1% of the $1.27M net. Amazon carries the volume; the P&L waterfall shows where each $100k between gross and net went.
- The move
- Watch contribution-margin percentage, not gross. A 10% gross-revenue month can be a flat-profit month if the fee mix shifted toward Amazon FBA.
Profit & Loss Statement
Sample data · Last 30 daysRevenue
Gross → Net after refunds & promos
Costs & Fees
% of Net Revenue
Profitability
CM and below
Channel Distribution
Sample data · where the $1.30M gross came fromBigger topline ≠ the channel funding the business — compare margin, not revenue.
Sample data — the same P&L on your numbers once you connect Shopify or Amazon.
See it with sample data
Fictional sample dataA view from the Sellrics dashboard, on fictional sample data — no store connected, nothing stored.
Key Performance Indicators
Sample data · Last 30 daysGross Revenue Trend
Sample data · Last 30 days · Current vs Prior Period
Hover for details · Sample data
Channel Distribution
Sample data · Last 30 days · Share of revenue
Amazon67.0%
Shopify33.0%Profit & Loss Statement
Sample data · Last 30 daysRevenue
Gross → Net after refunds & promos
Product Revenue
Shipping Collected
Gross Revenue
Refunds
Promo Rebates
Net Revenue
Costs & Fees
% of Net Revenue
Selling Fees
FBA Fees
Other Fees
Reimbursements
COGS
Total Deductions
Profitability
CM and below
Contribution Margin
Ad Spend
Net Contribution Margin
CM Margin: 43.1%
CM ÷ Net Revenue · Last 30 days
▲ +2.1 percentage points