How is this different from SKU profitability?

This is the shortlist — one row per product with margin, units, trend, and a health flag. SKU profitability is the full breakdown for a single product: revenue, each fee type, COGS, returns cost, and per-channel split.

What if COGS is missing for some SKUs?

Those rows show an estimated margin, flagged, and the completeness indicator tells you how many SKUs are missing cost data so you know how far to trust it.

Can I sort by a different metric?

Yes — the table sorts by revenue, margin, units, and trend, so you can approach the catalog from whichever angle the decision needs.

Products

Your whole catalog, in one table

Name: Sellrics for Product margin
Brand: Sellrics
Availability: InStock

One row per product: revenue, fee-aware margin, the per-channel split, units, week-over-week and month-over-month movement, and a health flag — the reorder-and-promote shortlist.

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The problem

The revenue-ranked bestseller list puts your highest-turnover SKU at the top even when marketplace fees and returns leave almost nothing on it. Merchandising decisions made off that list compound the problem.

How Sellrics does it

Sellrics nets each product’s revenue down through platform fees, COGS, and allocated returns to a contribution figure (backend/api/products.py, backend/api/sku_profitability.py) and shows it beside units, the channel split, and revenue trend, with a health flag on products moving the wrong way.

What the numbers mean

Margin percent is the product’s revenue minus its fees, COGS, and allocated returns, over its revenue. The W / M figures are week-over-week and month-over-month revenue change. The health dot flags a product trending down. A product high on revenue but low on margin is earning volume, not profit.

A worked example

Illustrative example

Scenario: Ten products, from SE01 at $420k revenue to FBA-SE01 at $18.7k.
What Sellrics surfaces: SE01 leads on revenue and holds a ~48% margin with a healthy flag. SE23 turns $22k of revenue into a 13% margin and shows a critical flag. FBA-SE01 sits at the bottom on a negative margin — its COGS alone exceeds its revenue.
The move: Reorder into the high-margin leaders, put the critical-flag SKU on a listing and pricing review, and discontinue or reprice the negative one.

See it with sample data

Fictional sample data

A view from the Sellrics dashboard, on fictional sample data — no store connected, nothing stored.

Top Performing Products

Sample data

#	Product	Revenue	Amazon	Shopify	Units	Margin	Contrib	Health
1	SE01 Premium Widget	$420K	$310K	$110K	1,650	48.2%	W: +12.4% M: +35.1%	●
2	SE10 Advanced Kit	$310K	$220K	$90K	1,750	42.1%	W: +8.2% M: +24.7%	●
3	SE12 Deluxe Bundle	$170K	$131K	$39K	530	51.3%	W: +15.1% M: +42.8%	●
4	SH03 Specialty Item	$91K	—	$91K	290	39.6%	W: +34.2% M: +71.5%	●
5	SE08 Standard Model	$68K	$62K	$6.3K	450	38.9%	W: +5.2% M: +12.9%	●
6	SE15 Pro Edition	$56K	$36K	$20K	210	45.6%	W: +0.0% M: +1.4%	●
7	SH07 Eco Variant	$59K	—	$59K	210	39.1%	W: -3.1% M: -8.4%	●
8	AM05 Value Pack	$52K	$52K	—	620	46.2%	W: +7.1% M: +19.6%	●
9	SE23 Basic Starter	$22K	$20K	$2.3K	184	28.3%	W: -22.6% M: -41.3%	●
10	FBA-SE01 Loss Leader	$19K	$19K	—	90	-0.3%	W: -11.7% M: -30.2%	●

SKU profitability →Contribution margin →Revenue forecast →

Product margin — frequently asked

See it on your own numbers.

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