# Sellrics

> Sellrics unifies Shopify, Amazon, and ad spend (Meta, Google, GA4) into one fee-aware, FX-normalized contribution-margin dashboard for small and mid-size ecommerce brands. It shows what a store actually makes after platform fees, currency conversion, cost of goods, and ad spend — per channel and per SKU — plus inventory signals, returns and fee analysis, forecasting, live alerts, and AI tools that answer questions against real store data. Shopify Analytics and Amazon Seller Central show revenue but not this profit number.

## Core pages
- [Home](https://sellrics.com/): the one-number contribution-margin pitch, integrations, industries, FAQ
- [How it works](https://sellrics.com/how-it-works): what every dashboard view shows, what each number means, why it matters
- [Features](https://sellrics.com/features): the full capability list, grouped by the decision it supports, each with a live sample-data example

## Features in depth
- [Fee-aware contribution margin](https://sellrics.com/features/contribution-margin): gross revenue stepped down through fees, FX, COGS, ad spend
- [One P&L across Amazon and Shopify](https://sellrics.com/features/amazon-shopify-pnl): settlements, referral/FBA fees, FX, buy-box handled
- [SKU profitability](https://sellrics.com/features/sku-profitability): profit per SKU after fees, COGS, and allocated returns
- [Ad profitability](https://sellrics.com/features/ad-profitability): true ROAS, CAC, and blended MER read against fee-aware margin
- [Inventory planning](https://sellrics.com/features/inventory-planning): reorder and stockout signals per SKU, ranked by dollar impact
- [Returns analysis](https://sellrics.com/features/returns-analysis): returns by reason and SKU, with real margin impact
- [Insights and alerts](https://sellrics.com/features/insights-and-alerts): anomaly detection + a 10-rule prescriptive signal engine
- [AI analyst (MCP)](https://sellrics.com/features/ai-analyst): a suite of analytics tools over MCP for Claude, ChatGPT, and other MCP clients
- [Revenue forecast](https://sellrics.com/features/revenue-forecast): revenue and per-SKU projections with a confidence range, from your own history and seasonality
- [Traffic sources](https://sellrics.com/features/traffic-sources): where sessions originate and how each source converts, per channel
- [SKU × channel matrix](https://sellrics.com/features/sku-channel-matrix): each product split across Shopify and Amazon so a SKU that wins direct and loses on a marketplace is obvious
- [Product margin](https://sellrics.com/features/product-margin): every SKU ranked by contribution margin, with return rate and units beside it
- [Fulfilment by channel](https://sellrics.com/features/fulfillment-by-channel): order fulfilment path and volume split by channel (FBA, Shopify Fulfilment Network, dropship)
- [Discount codes](https://sellrics.com/features/discount-codes): what each promo code cost in margin and the revenue it brought in
- [Listing gaps](https://sellrics.com/features/listing-gaps): products selling on one channel but missing or unlisted on another, ranked by the sales at stake

## By industry
- [Apparel & fashion](https://sellrics.com/for/apparel): per-style margin after returns and markdowns
- [Beauty & skincare](https://sellrics.com/for/beauty-skincare): repeat-purchase economics and channel mix
- [Home & kitchen](https://sellrics.com/for/home-kitchen): margin after freight and oversized-item fees
- [Supplements & wellness](https://sellrics.com/for/supplements): subscription margin and reorder timing
- [Coffee & food](https://sellrics.com/for/coffee-food): margin after shipping a perishable, free-shipping thresholds

## Comparisons
- [Sellrics vs Triple Whale](https://sellrics.com/vs/triple-whale)
- [Sellrics vs StoreHero](https://sellrics.com/vs/storehero)

## Key concepts
- Fee-aware contribution margin: gross revenue minus platform fees, minus FX cost, minus COGS, minus ad spend — the profit figure that reconciles to the bank account.
- Completeness flags: every metric is marked when an input is missing or estimated (COGS not loaded, fees estimated, an ad platform not connected) instead of showing a confidently wrong number.
- Connect one platform or all: Shopify alone works; Amazon and the ad platforms are optional.
- Best fit: Shopify / Shopify+Amazon / Shopify+ads brands roughly $30k–$1M per month. Not built for enterprise 5+ channel omnichannel.